Case Studies

87% Increase in Organic Traffic in Four Months

Our ambitious SEO services helped Procraft Windows reach capacity limits through strategic content, on-page SEO, and off-page SEO services.

  • Services

  • Platforms

    Google Analytics
    Google Search Console
  • Timeline

  • Website
  • Key Metric

    87% Increase in Organic Traffic

Project Overview

No ordinary family business, this windows & doors contractor out of Seattle is a top choice in the area. Procraft was looking to have their web presence match their real-life acclaim. Taction was brought onboard to revamp the SEO of the site, maintain it to increase organic search traffic and improve keyword rankings, as well as write a monthly blog for their site.

  • 87%

    Increase in Organic Traffic Session Year-over-Year
  • 75%

    Client leads through contact form submission on website
  • +5

    Target Keywords reached the top 2 spots in Organic Search Results
  • +31

    Pages Optimized for Google Search

Project Execution

The start of any campaign takes into account competitive research and organic traffic insights to see where we might be able to boost traffic with simple on-page optimization. Through keyword research and keyword mapping, our team accomplished a thorough overhaul of Procraft's web pages to meet Google’s desired best practices while increasing overall rankings in targeted keywords and also building domain authority.

Our content team provided monthly blog writing that helped generate exciting and unique content targeting keywords known to have strong search intent in search engine queries.

With a collaborative approach with the client, we were able to write compelling articles that drove organic traffic to the site and ultimately boosted inquiries for prospective clients.

Ultimately, increasing organic traffic through strong keyword growth and domain authority. Improving authority score relies on analyzing existing backlinks and finding new opportunities for high authority domains to link by to your site. We increased the total number of new quality backlinks by 312 for a total number of 1023 analyzed backlinks (44% increase).

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