True to You: Building Brand Authenticity that Matters

June 24, 2022

By Garrett Miller, Co-Founder

The fastest way to connect with someone is to express genuine interest in something they fundamentally believe in. The same goes true with connection between businesses and consumers. Now, perhaps more than ever, it is critical for brands, companies and organizations to engage in socially relevant conversations and do so with authenticity. [BLM, climate change, diversity]

Brand authenticity is the quality of connection between what a brand says they care about and what they actually do about those goals or interests. It’s partially about “talk the talk, walk the walk” but also around whether or not we a consumer believes that a certain company is authentically aligned to their values and the cause they are interested in.

The question isn’t whether or not your company should invest in helping causes, the question is which causes do you align with that also enforce your brand values and the way you operate.

Tip #1

Understand your core values.

Tip #2

Do the research to understand what are the issues and opportunities facing the world today.

Tip #3

Don’t be afraid to think small to get started. (Rather than try and save the world all at once, it is totally alright to pick smaller goals and leaning heavy into making a larger impact.

Tip #4

Keep it simple, clear, and sustainable.

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