What is Yoast SEO?

May 8, 2022

By Darren Keegan, Co-Founder

Starting a blog is a great way to increase your website’s visibility. However, optimizing these blogs is a different beast to be able to compete with your competitors and match search engines’ requirements.

If you are using WordPress for managing your content blogs, there are numerous plugins to consider when it comes to Search Engine Optimization (SEO). One of the most popular plugins is Yoast SEO. The plugin will handle your pages’ keywords, links, title, descriptions, and even integration with useful services like Google Search Console. As you add content, it will provide suggestions on how you can improve your content to be more SEO friendly in a variety of ways.


With more than 3+ million active installations, Yoast SEO is one of the most popular plugins for WordPress. There are more than 150,000 new downloads each day, and it doesn’t surprise that this free plugin is one of the first choices for new bloggers.

Yoast offers a pro and free version of their plugin, so do your research as to what version suits your current and growing needs best. Most people should be fine with the free version, but the screenshots I have featured are from a sample page while having the Pro version connected to the site:



One of the most important benefits of the Yoast SEO plugin is that it lets you handle your keywords. Yoast SEO continuously monitors your work and suggests improvements. For example, the plugin will let you know if you used a keyword correctly or not. It will count words for you and suggest writing better headlines. It will also warn you about other writing elements that can help you position the article on the search result pages.


Without a sitemap, Google cannot discover and index your website. Amazingly, Yoast SEO generates the map of your site automatically so you can add it to Google for indexing. For more information about adding XML Sitemaps to Google Search Console, check out this simple step-by-step tutorial we prepared for you.


Yoast SEO supports social media integration such as Facebook and LinkedIn. This improves the readability of your website’s information when shared on these platforms. Additionally, Google Search Console can also be integrated simply by providing the meta tag from your property.

Should You Use Yoast SEO?

If you are not an expert in SEO, then it is not possible to use the SEO tactics correctly. Without SEO tactics being properly used, you cannot expect to get 100 percent results. When it comes to hiring an SEO expert, then it is suggested that you check out for the agencies.

There are numerous companies available, and you can easily choose one by your requirements. The packages vary from one firm to another; you can strike the best deal after comparing the shortlisted options. If you know anyone who is presently using SEO services, then you can also go ahead and take referrals. This can allow you to get some discounts as well.

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