SEO Packages

SEO stands for search engine optimization. SEO is a method used to improve upon a the positioning of web pages in organic search results in search engines like Google. This is done through on-page SEO (such as making the website perform well, creating rich content, and making that content easy for search engines to see) and off-page SEO (namely, backlinks and winning referrals from other entities online).

The first 3 clicks on a search engine receive about 75% of the clicks on any given search. That means if you are below that range, your chances of receiving any traffic from user searches are slim. Organic traffic, as in users going to web pages they find from their results after an internet search, tends to be the highest-converting traffic online. These people will engage with your content because they are actually trying to find it.

There is no such thing as a completed job when it comes to SEO. Technology is constantly evolving in the form of Google updating it's algorithms, Wordpress releasing new versions of their platform, or laws that change how certain industries can market themselves online. More importantly, keywords are competitive, and the people ranking at the top of search are doing so by working at it ad nauseum. Proper SEO takes constant monitoring, maintenance, and expertise.